A New Way to Reach Travelers: Tripadvisor Enables Hotels to Participate Directly in Travel Membership Program for First Time
As summer booking demand grows, Tripadvisor Plus offers accommodations an innovative way to reach more ready-to-book travelers and lower distribution costs.
NEEDHAM, MA (STL.News) Tripadvisor®, the world’s largest travel guidance platform*, announced today that – for the first time – hotels and B&Bs could expand their visibility and reach to a ready-to-book, high spend traveler audience by participating directly in Tripadvisor Plus, a new membership program for travelers.
Tripadvisor Plus hotels receive special badging and increased visibility on the Tripadvisor platform, helping them to stand out from the competition and increase bookings at a lower cost than traditional channels – providing a crucial cost-saving to hotels as the hospitality industry recovers from the COVID-19 pandemic. The program is free for hotels to join, with no upfront costs and zero commission rates.
For travelers, Tripadvisor Plus offers the ability to up-level their travel by unlocking insider savings, personal service, benefits, and perks (such as a free bottle of wine upon check-in, room upgrades when available, or spa credits), all available for an annual membership fee of $99.
How it works
Tripadvisor Plus offers an innovative alternative to the traditional online model of room distribution for hotels.